Monday, February 7, 2011

What is the company?
1.Chrysler
2.Volkswagen
3.Doritos
Who is the target audience:
1.Young adults mostly men that want a new car.
2.Car buyers
3.Young adults
What persuasive method used (humor, action, celebrity, human interest, etc.)?
1.Eminem! bad ass attitude
2.Humor and a cute kid
3.Humor
How were camera shots and editing used to enhance the message?
1.They made the car look really good
2.The kid was cute and doing funny stuff
3.Fast funny shots
What is the slogan/message for the company?
1.Imported from Detroit
2.All new volkswagen
3.Doritos are life
Was the message effective? Why or why not?
1.Sort of it was a little long but it was intense and its an American car.
2.Yes. It was super funny and the car was really cool with the remote thing.
3.Yes!!! It was really funny and made me crave Doritos.

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